NOLA Gold partners with ASM Clermont Auvergne
As Major League Rugby (MLR) in the United States is on the verge of a new start for the 2020 Season, the French rugby union club ASM Clermont Auvergne and NOLA Gold Rugby have announced that they have entered into a cooperation and partnership agreement.
The two clubs have been in contact for a while and their most recent exchanges have led them to further strengthen their relationship and enter into a more formal partnership.
ASM Clermont Auvergne, playing out of Marcel-Michelin Stadium in Clermont-Ferrand, in the Auvergne region of France, currently competes in Top 14, the top level of the French league system. Clermont are two times French
champions; 2009-10 and 2016-17.
The rugby section is a part of a multi-sport club called AS Montferrand, which was founded in 1911 and adopted that name in 1919. The club believes that MLR is an important development in the USA.
In MLR, NOLA Gold Rugby is seen as one of the most promising teams and finished 5th last year.
MLR is the fastest growing sport in the USA and MLR is helping to spread the sport across youth, high school and university programs.
In addition to the athletic exchange of this partnership, ASM Clermont Auvergne and NOLA Gold Rugby will also develop cultural exchanges between Louisiana and central France. They will also facilitate student athletes exchanges between the universities of these areas.
Auvergne is a historical region in central France, and is part of the Auvergne-Rhône- Alpes. The mostly rural, mountainous area is popular for hiking and skiing, with vast forests and a range of 80 dormant volcanoes known as the
Chaîne des Puys. In 2018 this chain of volcanoes was granted World Heritage status by UNESCO. It is the first natural site in mainland France to be included on this list. The range’s highest point is the iconic lava dome of Puy de Dôme in
the middle of the chain. It stands at 1,465 meters high and towers over Clermont-Ferrand.
As part of this partnership, ASM Clermont Auvergne has acquired a minority equity position in NOLA Gold Rugby. This will allow for cross promotion of ASM Clermont Auvergne and NOLA Gold Rugby in the USA and France.
Key notes about ASM Clermont Auvergne
ASM Clermont Auvergne Rugby, history and main achievements:
- The Club was formed in 1911 in the top league of French Rugby since 1925, along with Toulouse, to be one of the two teams never to have been relegated.
- The club has been twice French League Champions, in 2010 and 2017, 3 times European Champions Cup runner-up,and 3 times European Challenge Cup winner.
- The club has been involved in 15 semi-finals (among 20 semi-finals possible) and 8 finals of both French and European competitions in the last 10 years.
- The Club has provided international players totaling 1501 caps to the French team and more than 2000 to other international teams.
OWNER, NOLA Gold Rugby
COMMUNICATION DIRECTOR, ASM CLERMONT AUVERGNE
06 08 33 92 28
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