New Orleans, LA and Santa Monica, CA – October 2, 2023 -Tixr, the world’s fastest-growing privately held primary ticketing and event commerce marketplace, today announced a new long-term partnership with the premier rugby team, The New Orleans Gold (NOLA Gold). The deal names Tixr as the exclusive primary ticketing and e-commerce partner for NOLA Gold.
NOLA Gold, established in 2017, is one of thirteen Major League Rugby teams and the first to upgrade its operations with Tixr’s modern ticketing and unified commerce technology. Over the years, the high-adrenaline game has become one of the fastest-growing sports in the United States. Through the partnership with Tixr, NOLA Gold fans will enjoy a highly visual, user-friendly interface for seamless browsing, a superior mobile experience, and intuitive reserved seat selection for season packages and individual games. Tickets will be available for purchase via Tixr for the 2024 season beginning January 1, 2024.
“We are thrilled to partner with a company that shares our passion for innovation,” said Tim Falcon, NOLA Gold Owner and Co-Founder. “Tixr is built by experts committed to working with us to create fan experiences that are truly the best in the world. NOLA fans deserve the best experience, and that’s what we are building with Tixr.”
NOLA Gold has become a staple in the local community. The team, whose roster includes Rugby World Cup veterans, moved into a new facility, the Shrine on Airline, in March of 2020. The 10,000-seat stadium allowed the team to further increase their community efforts by providing jobs and revenue to the greater New Orleans metro area. Under the leadership of head coach Kane Thompson, NOLA Gold have become a rugby team to watch.
“In just a few short years, NOLA Gold has made such a positive impact on the city and the sport, and Tixr is proud to welcome this inspiring team into our growing professional sports family,” said Patrick Bradley, Chief Revenue Officer for Tixr. “Together, our goal is to provide the best possible fan experience with our fresh take on ticketing and continue building for the future together.”
Ranked #25 on a16z’s Marketplace 100: 2023 list, Tixr exclusively powers more than 500 of the most respected live entertainment and sports brands in 40 countries, including LIV Golf, Wynn Nightlife, Riot Fest, Acura Grand Prix of Long Beach, Riot Games Arena, Luke Bryan’s Crash My Playa, Sturgis Buffalo Chip, Lightning in a Bottle, Portland Trail Blazers’ New G-League Affiliate Rip City Remix, and many others. With notable backers like Dragoneer Investment Group, Verance Capital, Helium-3 Ventures, and Sony Innovation Growth Fund, the 10-year-old, founder-led company is well-capitalized and profitable. Tixr has scaled rapidly and is on track to process approximately $1 billion through its platform built for unified commerce and sales beyond tickets in 2023.
For more information on the New Orleans Gold, please visit:
ABOUT NOLA GOLD
NOLA Gold is the professional rugby team representing the Greater New Orleans Region. The Gold is a founding member and 1/13th owner of Major League Rugby (MLR), a professional rugby union competition for privately owned, for-profit franchise clubs in North America. The MLR has grown to 13 teams in two conferences in six years. NOLA Gold is the pinnacle of the sport in the American South East. It continues to develop local, national, and international talent to a world-class level of play and professionalism.
ABOUT TIXR
Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, is transforming the ticket-buying experience. Born from a fan-focused frame of mind, the Tixr platform empowers large-scale events, music venues, and sports properties with innovative solutions to highly complex ticketing and e-commerce needs. Founded in 2013 in Santa Monica, CA, Tixr’s modern, unified commerce experience supports all types of events, from festivals to global arena tours,
and an almost limitless suite of commerce offerings beyond admission tickets. Find upcoming events at tixr.com and learn more about the Tixr platform at
creators.tixr.com.
Tixr Press Contacts:
Dominique Wright – SpinLab Communications
[email protected]
John Vlautin – SpinLab Communications
[email protected]
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